Competitiveness of Health-Resort Services on the Example of the Health Resort «Shifaly su – Izhminvody»

V.B. Ponomareva, Leading guest specialist «Health Resort «Shifaly su – Izhminvody»; Republic of Tatarstan, Mendeleev district, Izhevka village 
e-mail: xz5@mail.ru 
Issues of increasing competitiveness are relevant for the sustainable development of the health-resort complex. Competition is the most effective method of economic control, it is an important and dynamic force, because it constantly pushes the manufacturer of health-resort services to reduce production costs and prices, to increase sales, to fight for the consumer, to improve quality.  The article considers that the competitiveness of the health-resort industry is possible due to the provision of new additional services, with the simultaneous process of reconstruction and modernization of the existing material, technical, medical base on the example of the health resort «Shifaly su – Izhminvody». 
Keywords: competitiveness, quality, health-resort treatment, health resort, services. 
References
1. Business Plan for the establishment of trade unions of the Health Resort «Shifaly su-Izhminvody» for 2019.
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3. Vetitnev A. M. Customer satisfaction as the main element of the quality of health-resort services. Standards and quality. 2004. No. 7. pp. 54–57.
4. Vetitnev A.M., Voloshchuk P.V. Qualitative research of customer experience as a universal tool for internal communications of a service company. Business. Education. Right. 2019, No 1(46). pp. 46–51.
 
DOI: 10.34214/2312-5209-2019-23-3-27-30